Unlocking the Power of Intellectual Property

This workshop will provide business professionals with a comprehensive understanding of intellectual property (IP) and its critical role in protecting and growing a business. Participants will learn about the different types of IP (patents, trademarks, copyright, design registration & trade secrets) and their role in protecting innovation, branding, and creative works.

The session will cover practical strategies for identifying and managing IP assets, navigating application processes, and leveraging IP to create new revenue streams.

Experts will also discuss common legal pitfalls to avoid and best practices for enforcing and defending IP rights.

By the end of the workshop, attendees will have the tools and knowledge needed to confidently protect their intellectual property assets and use them to develop their businesses strategically.